Sticky: Learn What Online Marketing Tools Will Build a Profitable Opt-In List in 3 Fast & Simple Ways

List Building Status

Have you decided you could use an extensive, up-to-date prospect list to enhance the success of your business or product offerings? Have you read numerous how-to articles, listened to expert advice and read case studies of businesses creating success with opt-in lists and at last made your mind up to build one for your business?

When you build your own prospect list, you figure with your experience you know all you have to know about opt-in lists.

Now what?

After following recommendations and advice yet you still weren’t able to achieve your goal of a solid list – producing even more solid sales?

List Building Efforts

Maybe you outsourced list building to external consultants or online lead generation firms to support you or there are other expenses for marketing tool incurred…and still not satisfied with your list-building efforts? Even if you have a large prospect list but only a very small percentage actually buys from you, you may make some money, but nothing to brag about.

If you haven’t already, you’ll realize after a few months whether you’re proceeding in the right direction when you analyze your list statistics and sales figures.  By then you will probably realize list building & converting isn’t so easy, but the “money is still in the list.”

What Went Wrong?

So what went wrong? Why have peers or competitive firms used the right marketing tools, built an effective list or achieved success with lead generation, while you have not?

The most frequent error that I have seen and I guess pertains to you is that you probably dove right in online. You chose a market and/or product where you thought you could be quite popular and would achieve revenue and profit goals. This is generally not the case. Simply because you contacted leads from your list doesn’t mean they are going to buy your products now or in the future.

Marketing Tools

Here are recommendations for those who have begun building an opt-in list and haven’t arrived at that point; you can revitalize your underachieving effort. For those who are just starting, here are 3 fast and simple tools to build an effective, targeted opt-in list.

1) Find a product or service that prospects want and need.  An essential element of growing your business is to determine the viability of the product or service you will sell – before you begin selling it.

Find groups of potential customers who might be interested in your product or service. You need to discover what their needs are and which of those needs you can meet with what you offer.

To do this, you first need to perform market research to gain information on the demand for such product or service you offer, as well as where to find the potential buyers. Then you need to examine the competition in that market to get an idea of where you stand. Finally, you should to establish a position or market niche for your product or service.

You need to know who your competitors are. Who provides products or services similar to what you offer? From this knowledge, you can analyze the competition to determine the demand for your product and how they promote and price it.

Do your research well and you should see revenues and profits bump up. Also provide your subscribers with promotional material that turns them on to accelerate your list-building efforts.

2) Get your customers to trust you and your products. Remember #1 above where we suggested prospects must have a need first.  They won’t even pay attention to your products if they don’t need them.  But assuming they need your products…

Just launching your opt-in list would not make you a trusted supplier.

How to gain trust?

Offer information that helps prospects decide what to buy, how to buy it and from whom.  Write articles on your product or service subject to build your prospect base (your an opt-in list). Write about a topic you know and explain to your prospects how they can get the best value for their purchase. Try to attend forums to gain knowledge about your customers, about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advice and recommendations to subscribers there.  You can build a base as well with other forum users. You can ask them to join your list.  from a Put up a link to your site so that they may be able to see what your business is all about.

The sure fact is the prospects will only convert to sales when they believe and trust in you. They want a service or product that they perceive is necessary and good value-for-money from a trustworthy source.

Prospective customers are not going to convert to become customers on the web based only on your recommendation until they feel comfortable doing so.

3) Establish an ongoing relationship with other opt-in list users. This is helpful especially if it is a business that has assembled a successful opt-in list already. These are businesses that have the experience in doing so and experience is still the best teacher. While there is considerable information available for you on the internet to use in your efforts, there is nothing like getting a first-hand account from someone (another list builder) you trust.

Experienced list builders can tell you what to do and what not to do because they have experienced it. While different situations occur for different people, the general concept can still be very helpful. There are many situations to avoid and these people will be able to tell you which they are.

Building a profitable opt-in list doesn’t just happen overnight. There are many preparations and activities to complete. If opt-in lists are built from scratch, as your list grows you must also maintain its quality. Keep it organized and manageable. Be sure that your list subscribers are happy and satisfied and then they will represent prospects that are willing to buy from you.

If you liked this marketing idea, then read on…

Small business owners that want to increase prospects, improve revenue and retain customers use automated marketing tools & templates for maximum impact & results.  Will Brennan created the web’s complete online marketing tools and email marketing tool kit, which provides hundreds of tools, tips and tricks for those who want to move their business forward by themselves without using expensive consultants or reading outdated eBooks or attending too-long seminars.  Get the full story & reap the rewards Today at: .

Have you any marketing tips to share with other readers?  Would you leave your comment? 

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4 comments for “Sticky: Learn What Online Marketing Tools Will Build a Profitable Opt-In List in 3 Fast & Simple Ways

  1. Greggory Holt
    February 3, 2012 at 8:01 AM

    A major, often overlooked, aspect to marketing your business/product/etc. whether to your opt-in list or just to a broader group of people is establishing a great website prior to attempting to really push products and sales. While just about every article of content has room for some affiliate links or what not, these often passive notes for people to make purchases are very different then actively pursuing people to make purchase, such as through an e-mailing list.

    I think this idea goes very well with the notion of creating trust between you and your potential buyers. Provide a good product or service prior to attempting to push product and service sales, and I imagine that sales will come very naturally. Of course, deciding when is the best time to actually push for sales may be more difficult. Unfortunately, I don’t think there is an objective method to making that determination; but I can certainly say that “immediately” is not really the best time.

    Maybe you disagree with this idea, but it certainly makes sense in my mind. I think of this as a more long-term and stealthy approach to finding potential buyers.

    • February 8, 2012 at 8:31 AM

      There is a buying cycle just as there is a sales cycle and they run in parallel. It depends on whose lens you look through – customer’s or seller’s.
      I disagree that the timing of trying for the sale cannot be predicted. Obviously not too precisely, but with a degree of accuracy. By understanding where a prospect is in their buying cycle and helping to move them through that cycle more rapidly will lead to faster sales decisions.
      Clearly, testing and modifying the seller’s approach will sharpen their marketing tools and make the selling cycle more accurate, shorter and more lucrative.
      Do you agree?

      • Greggory Holt
        March 6, 2012 at 8:22 AM

        I’ll meet you half way here and say this: I agree with the notion that we can have a degree of accuracy, but the major point I was trying to get at is that timing of a sale tends to fall in a pretty large range. We can’t see into the mind of the consumer in such a way that we can pinpoint the exact moment they will be making a sale. Of course, maybe that isn’t really too important; but still I think the point remains.

        For some online businesses, it just seems like people are throwing out fishing lures in hopes of catching something. Of course, the best time is during fishing season; and at specific locations where fish tend to be. But, that still doesn’t mean anything will bite.

        On your last point I do agree pretty heavily, but still with my contingencies that we can’t really be “certain” (again, I’m guessing that isn’t really your point).

        Thanks for responding as well wbrennan! It makes your site much more interactive and worthwhile to stick around on for sure!

        • March 8, 2012 at 4:28 PM

          Ha ha, I really like your fish analogy. Your points are well taken and you did grasp my main contention that you can work with a prospect’s buying cycle and provide them information/education to help them either move to the next phase of the purchase cycle or even actually help them make a decision.
          I believe the buying cycle for a prospect is not narrow in timeframe, nor are the phases discrete – completely distinct from one another. When you provide information to prospects in a given phase, based on their reactions: (Do Nothing, Request More Info, Sign Up for an Event or Purchase), you can both establish where they are in their cycle and try to move them along closer to purchase, and even speed up the decision.
          I’m glad you commented on this blog post at:

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